MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl HBO To Air First Foreign Boxing PPV Tix For IMS Road Course Event Going Fast Winter Classic Nearly Sold Out
SBD/February 2, 2011/Events and Attractions
Star Search: Super Bowl Parties Back In Full Force In North Texas
Published February 2, 2011
PLAY ON, PLAYERS: SPORTSBUSINESS JOURNAL's Liz Mullen reports the NFLPA, which has "traditionally held two parties Super Bowl week," this year "will hold events across five days, with sponsors secured for activities on each day." NFL Players President Keith Gordon said that the sponsorships, including deals with Nike, Reebok and EA Sports, "aim to not only cover the cost of the events, but also bring in revenue for the union." Gordon: “Despite the labor uncertainty, the NFLPA business unit sees strong success. This year, a lot of the events we are doing are brand new. The events were specifically designed to provide access and value to select partners and fans while generating revenue for the players themselves” (SPORTSBUSINESS JOURNAL, 1/31 issue).
GETTING IT KICK STARTED: "Fox NFL Sunday" host Curt Menefee last night was scheduled to host a celebrity fundraiser benefiting St. Jude's Children's Research Hospital at Teddy's Room in Dallas. Tickets cost $200, and several former NFLers were expected to attend (DFW.com, 2/1)....Cowboys LB DeMarcus Ware and C Andre Gurode tonight will host Center of Attention, a party at the Grey Goose Lounge in the Dallas Arts District. Tickets range from $100-5,000 (DFW.com. 2/1)....Moves Magazine will host its Super Bowl party tonight at Zouk Nightclub in Dallas...The NFL Charities Super Bowl Celebrity Bowling event will take place tonight at 300 Dallas....Vikings RB Adrian Peterson will host Super Bowl Soiree at Dallas' Hotel Zaza....Gene Simmons, Shannon Tweed and Five for Fighting are scheduled to appear at the Aces and Angels party at Centennial Hall in Dallas....The Jordin Sparks Experience Super Bowl Party will kick off tonight at the Sheraton Arlington....The NFL and Univision are teaming to present Tazon Latino V, a flag football game featuring current and former NFLers and Latino celebrities. The event, taking place tonight at Clinic Field at the NFL Experience, will air on Univision on Saturday (THE DAILY).