NASCAR Hopes Format Captures New Fans As Top Stars Retire, Young Drivers Carry Hope Disney, NASCAR To Promote "Cars 3" Monster Won't Change NASCAR Model Outfits San Diego State Expects Benefits From Fox NASCAR Ownership Structure Analyzed Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Monster Easing Into NASCAR Title Sponsorship Nature's Bakery Intends To Countersue SHR
SBD/February 18, 2011/NASCAR Season Preview
Earnhardt's Legacy Presents Benefits, Challenges For NASCAR Broadcasters
Published February 18, 2011
NEW FOR THIS YEAR AT DAYTONA: Fox during Sunday's race will unveil Thermal-Cam, designed to register variations in the heat signature of objects in its line of site. The feature will be used to demonstrate the extreme temperatures that develop during races, the on-track groove cars are using and the difference between new and worn tires (Fox). USA TODAY's Michael Hiestand notes Fox "hadn't settled on a color scheme" for Thermal-Cam as of Thursday. Fox Sports Media Group co-President & co-COO Eric Shanks: "We don't want to make it a radar map -- with green, yellow, red -- showing a storm moving in, but it may end up that way" (USA TODAY, 2/18). Meanwhile, in California, John Maffei notes Fox "plans to have more driver-crew chief radio communications in its telecasts, steering sensors in every Sprint Cup car steering wheel and, at Daytona, two super-slow-motion cameras at turns 2 and 4" (NORTH COUNTY TIMES, 2/18).