Warriors-Rockets Gets Big Viewership For ESPN Royals' TV Ratings Lead MLB This Season NBC Sports Launches Documentary Film Unit CFL Extends Media Rights With Bell NBC To Periscope Belmont Stakes Draw At Bat App Available On Dashboards In Some Cars Coke 600 Down From Previous Years New "Hard Knocks" To Feature Texans Fox Sports' World Cup HQ Wrapping Up Construction Gracenote Jumps Into Sports Data Market
Upcoming Conferences and Events
SBD/February 18, 2011/Media
NBC Hopes To Turn Sunday's "Hockey Day In America" Into Annual Tradition
Published February 18, 2011
LARGER CELEBRATION: USA TODAY's Kevin Allen notes "Hockey Day in America" is "part of USA Hockey's Hockey Weekend Across America, which will include events in 48 states." USA Hockey Exec Dir Dave Ogrean predicted that NBC's coverage "will draw the attention of non-fans and symbolizes how far hockey has come as a sport." The Wild as part of Hockey Weekend Across America "will hold the team's first outdoor practice at the John Rose Oval in Roseville, Minn." Wild VP/Communications & Broadcasting Bill Robertson said that they "expect 2,500 to 3,000 at the free event" (USA TODAY, 2/18).