Cubs-Pirates Sets TBS Wild Card Record Mendoza Likely To Keep Prominent ESPN Role MLB Regular-Season Audience Rises Rangers-Blackhawks Rating Strong For NBCSN Simmons Still Looking For Outlet For Columns Astros-Yankees Overnight Strong For ESPN Si, Wired Embark On Five-Month Football Project Golf Channel To Use Oly Logo During Presidents Cup "MNF" Sees Overnight Ratings Increase White Sox' Harrelson Cutting Back Schedule
SBD/February 18, 2011/Media
NBC Hopes To Turn Sunday's "Hockey Day In America" Into Annual Tradition
Published February 18, 2011
LARGER CELEBRATION: USA TODAY's Kevin Allen notes "Hockey Day in America" is "part of USA Hockey's Hockey Weekend Across America, which will include events in 48 states." USA Hockey Exec Dir Dave Ogrean predicted that NBC's coverage "will draw the attention of non-fans and symbolizes how far hockey has come as a sport." The Wild as part of Hockey Weekend Across America "will hold the team's first outdoor practice at the John Rose Oval in Roseville, Minn." Wild VP/Communications & Broadcasting Bill Robertson said that they "expect 2,500 to 3,000 at the free event" (USA TODAY, 2/18).