Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup LPGA ANA Inspiration Alive And Well Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR
SBD/February 18, 2011/Marketing and Sponsorship
These Girls Rock: LPGA Breaks First Brand Campaign In Four Years
Published February 18, 2011
PRESSEL IN FOR FOUNDERS CUP: Golfer Morgan Pressel Thursday formally committed to playing the March 18-20 RR Donnelley LPGA Founders Cup. Cristie Kerr has yet to commit but said that she "approves of the newest format and supports the event" (THEGOLFCHANNEL.com, 2/17). SI's Dottie Pepper notes Pressel, Kerr and Suzann Pettersen "have publicly criticized" LPGA Commissioner Mike Whan for the tournament, but "reactions like this are absurd." Pepper: "If you don't want to play, fine. Whan made it clear that no one was obligated nor would a player be chastised for passing. ... The whining has made those players look selfish and neglectful of their endorsers, who value the early-season domestic exposure" (SI, 2/21 issue).