Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/February 18, 2011/Marketing and Sponsorship
These Girls Rock: LPGA Breaks First Brand Campaign In Four Years
Published February 18, 2011
PRESSEL IN FOR FOUNDERS CUP: Golfer Morgan Pressel Thursday formally committed to playing the March 18-20 RR Donnelley LPGA Founders Cup. Cristie Kerr has yet to commit but said that she "approves of the newest format and supports the event" (THEGOLFCHANNEL.com, 2/17). SI's Dottie Pepper notes Pressel, Kerr and Suzann Pettersen "have publicly criticized" LPGA Commissioner Mike Whan for the tournament, but "reactions like this are absurd." Pepper: "If you don't want to play, fine. Whan made it clear that no one was obligated nor would a player be chastised for passing. ... The whining has made those players look selfish and neglectful of their endorsers, who value the early-season domestic exposure" (SI, 2/21 issue).