Menu
Media

Twins Taking All Games To Cable As Part Of New Broadcast Deal With FS North

FS North will be the exclusive home for Twins games beginning this year, meaning the "end of weekend games" on WFTC-MYT, according to Neal Justin of the Minneapolis STAR TRIBUNE. The deal is leaving "a lot of fans crying foul," as 18% of viewers in the Minneapolis/St. Paul market do not have cable or satellite. Also, FS North is "not part of" the basic cable tier in the region. Twins President Dave St. Peter said that the team "was sensitive to fan reaction, but that cable exclusivity in local markets was 'inevitable.'" He noted that 16 MLB teams "have already gone that route." St. Peter: "The days of significant packages with broadcast TV in sports are gone." Justin notes WFTC carried 25 games in '10. With the new FS North deal, "more games will be available in some form on TV." At least 158 of the Twins' 162 games will be televised, including eight national games on Fox. That is up from 133 games in '05. Neither St. Peter nor FS North Senior VP & GM Mike Dimond "would discuss financial details or the length of the deal" (Minneapolis STAR TRIBUNE, 2/17). The four games that will not be televised are "midweek home games" that start at 12:10pm CT. The Twins ranked second behind only the Cardinals "in regional sports network ratings for the season" (BIZJOURNALS.com, 2/17).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/17/Media/Twins.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/17/Media/Twins.aspx

CLOSE