SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/February 17, 2011/Marketing and Sponsorship
Published February 17, 2011
HOT ON THE MARKET: In Calgary, Sean Myers noted the NHL said that 15,000 Heritage Classic jerseys “have already been sold with expectations for a busy week ahead,” and retailers in the city also “report brisk sales” of merchandise for Sunday's Canadiens-Flames outdoor game. Calgary-based Jersey City has “sold a lot of the limited edition Calgary jerseys in the store along with all the other memorabilia including T-shirts, caps, scarves and toques” (CALGARY HERALD, 2/15).
GEOGRAPHY REPORT: In California, Jeff Miller noted Nike is "marketing a T-shirt that reads 'The Los Angeles Dodgers of Los Angeles,'" a play on the Angels' name. Miller wrote the slogan is "so six years ago," and wondered, "Who, exactly, is going to buy this shirt?" But he added, "We're guessing these shirts will pop up -- especially during interleague time -- around Chavez Ravine" (OCREGISTER.com, 2/15).