SBD/February 17, 2011/Marketing and Sponsorship

Thunder Struck: Durant Signs Multiyear Deal With Panini For Cards, Memorabilia

Panini America has signed Thunder F Kevin Durant to an exclusive multiyear deal for trading cards and memorabilia. He will be featured in Panini's Absolute Memorabilia card line, to be released in March. Durant, along with Lakers G Kobe Bryant and Wizards G John Wall, will be part of the forthcoming launch of Panini Authentic, a line of signed memorabilia. Durant, who did a recent signing of cards, basketballs and Nike shoes for Panini, will also be included in the company's advertising. Meanwhile, Panini will have Lakers F Ron Artest and Spurs G Tony Parker make appearances at L.A.-area Walmart locations during All-Star Game festivities this weekend.

Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug