Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/February 17, 2011/Marketing and Sponsorship
Thunder Struck: Durant Signs Multiyear Deal With Panini For Cards, Memorabilia
Published February 17, 2011
Panini America has signed Thunder F Kevin Durant to an exclusive multiyear deal for trading cards and memorabilia. He will be featured in Panini's Absolute Memorabilia card line, to be released in March. Durant, along with Lakers G Kobe Bryant and Wizards G John Wall, will be part of the forthcoming launch of Panini Authentic, a line of signed memorabilia. Durant, who did a recent signing of cards, basketballs and Nike shoes for Panini, will also be included in the company's advertising. Meanwhile, Panini will have Lakers F Ron Artest and Spurs G Tony Parker make appearances at L.A.-area Walmart locations during All-Star Game festivities this weekend.