Carl Edwards Leaving RFR In '15 FIFA Sponsors May Decrease Pushes For Reform Cirrus Fitness Signs Deals With Pro Leagues Under Armour Launching Female-Focused Ads Johnson Leads In NASCAR TV Exposure Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Eric Decker Models In New Fashion Campaign Marketplace Roundup Dick's Fires All In-Store PGA Pros
Upcoming Conferences and Events
SBD/February 17, 2011/Marketing and Sponsorship
Thunder Struck: Durant Signs Multiyear Deal With Panini For Cards, Memorabilia
Published February 17, 2011
Panini America has signed Thunder F Kevin Durant to an exclusive multiyear deal for trading cards and memorabilia. He will be featured in Panini's Absolute Memorabilia card line, to be released in March. Durant, along with Lakers G Kobe Bryant and Wizards G John Wall, will be part of the forthcoming launch of Panini Authentic, a line of signed memorabilia. Durant, who did a recent signing of cards, basketballs and Nike shoes for Panini, will also be included in the company's advertising. Meanwhile, Panini will have Lakers F Ron Artest and Spurs G Tony Parker make appearances at L.A.-area Walmart locations during All-Star Game festivities this weekend.