Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach P.J. Fleck Buys Rights To "Row The Boat" Turner Sports Sells Out NBA ASG Ad Spots Rutgers' Adidas Contract Worth More Than $11M
SBD/February 17, 2011/Marketing and Sponsorship
Thunder Struck: Durant Signs Multiyear Deal With Panini For Cards, Memorabilia
Published February 17, 2011
Panini America has signed Thunder F Kevin Durant to an exclusive multiyear deal for trading cards and memorabilia. He will be featured in Panini's Absolute Memorabilia card line, to be released in March. Durant, along with Lakers G Kobe Bryant and Wizards G John Wall, will be part of the forthcoming launch of Panini Authentic, a line of signed memorabilia. Durant, who did a recent signing of cards, basketballs and Nike shoes for Panini, will also be included in the company's advertising. Meanwhile, Panini will have Lakers F Ron Artest and Spurs G Tony Parker make appearances at L.A.-area Walmart locations during All-Star Game festivities this weekend.