Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/February 17, 2011/Marketing and Sponsorship
Thunder Struck: Durant Signs Multiyear Deal With Panini For Cards, Memorabilia
Published February 17, 2011
Panini America has signed Thunder F Kevin Durant to an exclusive multiyear deal for trading cards and memorabilia. He will be featured in Panini's Absolute Memorabilia card line, to be released in March. Durant, along with Lakers G Kobe Bryant and Wizards G John Wall, will be part of the forthcoming launch of Panini Authentic, a line of signed memorabilia. Durant, who did a recent signing of cards, basketballs and Nike shoes for Panini, will also be included in the company's advertising. Meanwhile, Panini will have Lakers F Ron Artest and Spurs G Tony Parker make appearances at L.A.-area Walmart locations during All-Star Game festivities this weekend.