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SBD/February 17, 2011/Leagues and Governing Bodies
LPGA Season Begins Amid Challenges Of Schedule, Appeal, TV Coverage
Published February 17, 2011
FEMININE TOUCH: Golfer Blair O'Neal appears in this year’s SI Swimsuit Issue wearing a bikini, which was a topic of discussion on Golf Channel’s “Morning Drive” today. Golf Channel's Erik Kuselias asked retired golfer Annika Sorenstam how she feels “about these kinds of photos, and do they help or hurt the LPGA and their mission to provide publicity for their tour and get more people watching?" Sorenstam said, "I've only seen a few photos of Blair, but the ones I've seen are very good. I would be proud of them. She is very respectful. It's classy. I think sex sells. … It brings attention to the tour and a little femininity doesn't hurt the tour.” Sorenstam did note no one talks about male golfers using sexuality to sell themselves. She said, “Some of them dress very well but it's not really part of who they are. It's all about sports, it's all about winning majors. Unfortunately, on the women's tour and women's sports it's a lot more than performance. You have to look a certain way, you have to be very feminine, you have to have long hair and nice nails. But then you have to hit it 300 yards. Sometimes it's a little hard to live up to all those standards” (“Morning Drive,” Golf Channel, 2/17).