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SBD/February 16, 2011/Franchises
Hello, Houston: Astros Debuting New Marketing Campaign This Season
Published February 16, 2011
SLIGHT TICKET INCREASES: In Houston, Zachary Levine reports Astros single-game tickets will go on sale Friday "with ticket prices up $1-$3 in all but the least expensive sections sold on a single-game basis and consistent in the $7 outfield deck." Some weekday tickets "will be discounted" as part of several ticket promotions (HOUSTON CHRONICLE, 2/16). Also in Houston, Richard Justice wrote the price increases come as the Astros "continue to lower both their payroll and expectations." However, the increases "were so small they're hardly worth mentioning" (CHRON.com, 2/15).