Menu
Franchises

Hello, Houston: Astros Debuting New Marketing Campaign This Season

The Astros have debuted a new advertising campaign this season called "We Are Your Astros" that is "designed to reflect the team's connection to the community," according to Allison Wollam of the HOUSTON BUSINESS JOURNAL. The campaign, via Lee Queano Creative, California, features several city landmarks, including the "downtown skyline, the Sam Houston statue at Hermann Park and Houston City Hall." The images are "bathed in orange and Astros red hues of a morning sunrise." The creative can be seen on "several Houston-area billboards in addition to graphics both in and around Minute Maid Park including wallscapes facing the U.S. 59 Freeway, column wraps and light pole banners." The campaign will "extend to surrounding cities" such as Austin and San Antonio. The area around Minute Maid Park in previous years had featured long-time Astros P Roy Oswalt and 1B Lance Berkman, both of whom were traded last year (BIZJOURNALS.com, 2/14).

SLIGHT TICKET INCREASES: In Houston, Zachary Levine reports Astros single-game tickets will go on sale Friday "with ticket prices up $1-$3 in all but the least expensive sections sold on a single-game basis and consistent in the $7 outfield deck." Some weekday tickets "will be discounted" as part of several ticket promotions (HOUSTON CHRONICLE, 2/16). Also in Houston, Richard Justice wrote the price increases come as the Astros "continue to lower both their payroll and expectations." However, the increases "were so small they're hardly worth mentioning" (CHRON.com, 2/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/16/Franchises/Astros.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/16/Franchises/Astros.aspx

CLOSE