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SBD/February 15, 2011/Olympics
LOCOG Releases Ticket Prices, Schedule For '12 Olympics
Published February 15, 2011
AND NOW, A WORD FROM THE CHAIR: In a special to the London TELEGRAPH, LOCOG Chair Sebastian Coe notes fans between March 15 and April 26 “can apply for tickets.” Coe adds, “You do not have to sit by your computer at an exact time and hope to be among the first to apply -- it is not a first-come, first-served system. At the end of the application period, we will allocate tickets. If sessions are oversubscribed we will hold an automated ballot -- and by the end of June you will be notified whether your application was successful.” He continues, “Along with a wide range of sport, there are a wide range of prices to consider. Those at the higher end of the scale enable us to have millions of tickets at the lower price range. … In addition, each ticket to events in and around London includes a Travelcard in the price. If you are applying online you will need a Visa card” (London TELEGRAPH, 2/15).
PRICING DETAILS: AROUND THE RINGS’ Matthew Grayson noted the ticketing guide released by LOCOG “lists the date, time, venue and pricing options for each of the 26 sports and 640+ sessions spread across the 17 days of competition.” Top tickets for track and field’s “showcase events are the priciest sports events” of the London Games at US$1,165 apiece for “evening sessions on Aug. 5 (men’s 100m and women’s 400m), Aug. 10 (men’s 4x400m and women’s 4x100m) and Aug. 11 (men’s 4x100m and women’s 4x400m).” The “cheapest finals” are in race walk (US$32-48), skeet shooting (US$48) and mountain biking (US$32-72), which "has a mere four hours of racing split between two afternoons of competition" (AROUNDTHERINGS.com, 2/14).