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SBD/February 15, 2011/Franchises
Garber Says Whitecaps Are Outpacing Every Other MLS Club In Sponsorships
Published February 15, 2011
BOSS TALK: MLS Timbers Owner Merritt Paulson discussed a wide range of issues regarding his team with SPORTSPRESS NORTHWEST's Stanley Holmes. When asked about positioning the Timbers brand in the Portland community, Paulson said, "Our marketing campaign highlighting the fans I feel as good about that as anything I've done in marketing. ... We're really highlighting the fans of Portland in a cool and edgy way." Paulson said of the "We Are Timbers" campaign, "I loved it from the get-go. Not using models, doing a casting call among our fans. You can't communicate civic pride more than that. I'm frankly surprised other teams haven't done it. It's all about the execution. It's generated a lot of buzz, which is what we wanted." Paulson also discussed the team's jerseys, saying, "I wanted a distinctive jersey that you knew right away was Portland. And I wanted a jersey that gave the right head nod to our past, and it wasn't rocket science that our main jersey would be forest green" (SPORTSPRESSNW.com, 2/14).
OFF TO THE RACES: SI.com's Steve Davis wrote "no one questions" how the Whitecaps and Timbers "will perform at the gate." Whitecaps officials "haven't released a season-ticket total but did say over the weekend that they are quickly approaching their 16,500 cap." It is the "same for the Timbers, who are approaching their cap of 12,000 season tickets at the renovated PGE Park." The "three-headed Pacific Northwest rivalry" between the Whitecaps, Timbers and Sounders "will bring something new to MLS: traveling fans in close proximity who are highly motivated to make the short trips" (SI.com, 2/14).