SBD/February 14, 2011/Media

MLBAM, Sign Multiyear Deal For Fantasy Baseball Partnership

MLBAM signs deal for live game audio, video highlights to appear on CBS' fantasy offering

MLBAM has struck an exclusive, multiyear partnership with to include in-game player video highlights and live game audio into's Fantasy Baseball Commissioner. The pact replaces a similar, now-expired one MLBAM held previously with Yahoo to insert baseball video content into its fantasy games. The new deal, however, also adds live game audio for the first time into fantasy baseball gaming. The MLBAM audio and video content will be offered at no additional charge to subscribers of the fantasy games. charges $179.99 per league for Fantasy Baseball Commissioner, the site's flagship fantasy baseball product. "We're continually looking for ways to differentiate our product and show premium value, and this is a huge step further in that direction," said Senior VP & GM Jason Kint. "This will create a much richer experience for not only our users, but also our advertisers." will additionally have some access to game highlight video from for its editorial use. While fantasy baseball remains far smaller than fantasy football in terms of numbers of players and overall revenue, both for and the industry at large,'s own traffic data from Nielsen Online shows a consistent trend toward more frequent traffic and higher average engagement among fantasy baseball players. Financial terms of the MLBAM/ pact were not disclosed. The two sites will engage in extensive co-promotion, with touting games, and alerting visitors to products such as the out-of-market live game video package.

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