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SBD/February 14, 2011/Marketing and Sponsorship
NCAA Signs Unilever Partnership; State Farm Exits Corporate Partner Program
Published February 14, 2011
NOT MUCH MORE TO AD: In this week's SPORTSBUSINESS JOURNAL, John Ourand reports ad sales for the NCAA tournament are “virtually sold out across the CBS and Turner Sports networks more than a month before the event is set to start.” CBS and Turner execs also noted that ads for the “popular online service March Madness on Demand are virtually sold out.” By comparison, CBS for the past two years “went into March with the tournament 90 percent sold.” CBS Sports Exec VP/Sales & Marketing John Bogusz said, “Business has been really good” (SPORTSBUSINESS JOURNAL, 2/14 issue).