SBD/February 11, 2011/Media

Talkin' Baseball: CSN Sending Its Largest Contingent Ever To Spring Training

Comcast SportsNet will send about two dozen digital and TV correspondents to Spring Training, the most in company history. The reporters on-site will be in addition to roughly 30 live Grapefruit and Cactus League games planned on CSN outlets. Coverage will be similar in CSN markets where the company has game broadcast rights -- Chicago, S.F./Oakland, Philadelphia and N.Y. -- versus where they do not in Boston and Baltimore/DC. It will include a wide variety of live chats, blogs, editorial analysis and exclusive video. "This is really a continuation of the aggressive, local digital strategy we have been pursuing," said Comcast VP/Digital Content Rich Libero. "Making such a big investment and commitment in Spring Training not only pays dividends for our fans right away, but all season through the contacts and relationships that are developed there." Additionally, CSN is beginning plans to replicate BeerLeaguer.com, the Philadelphia-oriented sports blog it acquired last year, in its other RSN markets. Launch of the other, localized versions of BeerLeaguer.com is projected for around Opening Day.
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