Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/February 11, 2011/Marketing and Sponsorship
Wheels & Deals: Biffle, 3M Close To Extension With Roush Fenway Racing
Published February 11, 2011
THE THIRD WHEEL: NASCAR driver Robby Gordon announced Thursday that he and his Robby Gordon Motorsports team have "reached a deal to run Dodges in the Cup races he enters this season, which right now stands at about 18 to 20." Dodge had "three factory-backed teams" in the Sprint Cup Series in '10, with Penske Racing drivers Kurt Busch, Sam Hornish Jr. and Brad Keselowski. Penske has since "ended its Cup program with Hornish, which effectively allowed for another Dodge program" (CHARLOTTE OBSERVER, 2/11).
NEED FOR SPEED: Bristol Dragway officials Thursday announced that they have "landed a title sponsor for their marquee event." The Tri-Cities Area Ford Dealers have "signed a four-year deal with the dragway, one that includes title sponsorship of the Ford NHRA Thunder Valley Nationals, which will be run on Father’s Day weekend." The group had partnered with Bristol Motor Speedway for the past two years (KINGSPORT TIMES NEWS, 2/11).
EXPANDING THE SET-UP: In Indianapolis, Scott Olson reported IndyCar team Dreyer & Reinbold Racing is "investing roughly $1.2 million to expand its ... headquarters by 12,000 square feet." The facility will "house a new machine shop outfitted with high-tech milling machines manufactured by Hurco Cos." Hurco also is "expected to sign on as one of the team's sponsors" for the '11 season. Meanwhile, team co-Owner Dennis Reinbold said that the team is "expected to name a new driver 'relatively soon'" to replace Mike Conway, who signed with Andretti Autosport (IBJ.com, 2/10).