In Seattle, Gerry Spratt reported that Sunday's Packers-Steelers Super Bowl XLV was the "most tweeted sporting event of all time and set a record for tweets per second during a sporting event." The tweet-per-second record was set at 10:07:16pm ET, when 4,064 people "tweeted simultaneously in the final moments of the game." The previous record was set during the Japan-Denmark game from last summer's FIFA World Cup, and that record "was broken six times during the Super Bowl" (SEATTLEPI.com, 2/9).
OREGON OUTPOST: In Portland, Aaron Fentress reported KXTG-FM yesterday announced that it has "joined the Los Angeles Dodgers Radio Network and will carry their games starting this season." Alpha Broadcasting Dir of Marketing & Promotion Susan Reynolds said that the station "believes the transcendent appeal of the Dodgers along with the many former California residents who have relocated to Portland make the team ... attractive for this market." Fentress noted the MLB Giants are broadcast in the market on KUIK-AM, while the Mariners are on KFXX-AM. KXTG already airs the Trail Blazers, the Univ. of Oregon, the MLS Timbers and the Seahawks (OREGONLIVE.com, 2/9).
A QUICK GOODBYE: ESPN DALLAS' Jeff Caplan noted Mavericks Owner Mark Cuban recently pulled TV analyst Bob Ortegel off the team's broadcasts, and Caplan wrote while it is Cuban's "prerogative to make changes as he sees fit," it is "just a shame that the owner couldn't allow Ortegel -- who, after two decades, has a large and adoring following as a broadcast fixture -- to finish out the season with dignity." Caplan: "It's just too bad that 23 years of service couldn't be rewarded with a more gracious sign-off" (ESPNDALLAS.com, 2/9).
ROTO ROOTER: NBC Sports' Rotoworld.com fantasy sports hub this week introduced a broad new redesign featuring a more streamlined, modern look, a new logo, restructured navigation and deeper links with NBC's online Sports Talk portals. The site in December recorded 2.5 million unique visitors, according to internal Omniture metrics, 41% above the same month in '09 and its best December ever (Eric Fisher, SportsBusiness Journal).
