SBD/February 1, 2011/Research and Ratings

Cable Sports Networks Seeing Growth In U.S. Distribution In February

Sports nets continue to see year-over-year gains in distribution heading into February. ESPN topped 100 million viewers for the first time and is up 0.8% from the same period last year. ESPN2 is up 1.1% from February '10, while ESPNews is up 2.1%. For the first time, Fox Soccer Channel passed ESPN Classic in U.S. distribution, with the soccer-specific channel up 7.0% from February '10. NFL Network holds a slim lead among the league-owned networks with 56.9 million homes. Listed below is U.S. household distribution for all cable sports nets in February '11 (THE DAILY).

CABLE SPORTS NET DISTRIBUTION FOR FEBRUARY
NETWORK
'11
'10
'09
'08
'07
'06
ESPN
100,002
99,211
98,089
96,515
92,389
90,280
ESPN2
99,904
98,828
97,713
96,161
91,868
89,540
Golf Channel
83,509
83,370
81,235
74,588
74,676
67,930
Speed
77,932
75,082
73,317
71,989
69,768
65,059
Versus
75,715
63,995
74,163
72,417
71,697
63,173
ESPNews
73,454
71,921
67,951
63,059
54,866
46,261
ESPNU
72,550
n/a
n/a
n/a
n/a
n/a
NFL Network
56,895
55,623
41,705
43,133
40,150
MLB Network
55,316
n/a
n/a
n/a
n/a
n/a
NBA TV
54,808
n/a
n/a
n/a
n/a
n/a
Fox Soccer Channel
38,616
36,094
34,316
n/a
n/a
n/a
ESPN Classic
37,649
58,643
63,311
62,621
64,856
58,881
             

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.

 

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