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SBD/February 1, 2011/Research and Ratings
Cable Sports Networks Seeing Growth In U.S. Distribution In February
Published February 1, 2011
Sports nets continue to see year-over-year gains in distribution heading into February. ESPN topped 100 million viewers for the first time and is up 0.8% from the same period last year. ESPN2 is up 1.1% from February '10, while ESPNews is up 2.1%. For the first time, Fox Soccer Channel passed ESPN Classic in U.S. distribution, with the soccer-specific channel up 7.0% from February '10. NFL Network holds a slim lead among the league-owned networks with 56.9 million homes. Listed below is U.S. household distribution for all cable sports nets in February '11 (THE DAILY).
CABLE SPORTS NET DISTRIBUTION FOR FEBRUARY | ||||||
NETWORK | '11 | '10 | '09 | '08 | '07 | '06 |
|---|---|---|---|---|---|---|
ESPN |
100,002 |
99,211 |
98,089 |
96,515 |
92,389 |
90,280 |
ESPN2 |
99,904 |
98,828 |
97,713 |
96,161 |
91,868 |
89,540 |
Golf Channel |
83,509 |
83,370 |
81,235 |
74,588 |
74,676 |
67,930 |
Speed |
77,932 |
75,082 |
73,317 |
71,989 |
69,768 |
65,059 |
Versus |
75,715 |
63,995 |
74,163 |
72,417 |
71,697 |
63,173 |
ESPNews |
73,454 |
71,921 |
67,951 |
63,059 |
54,866 |
46,261 |
ESPNU |
72,550 |
n/a |
n/a |
n/a |
n/a |
n/a |
NFL Network |
56,895 |
55,623 |
41,705 |
43,133 |
40,150 |
|
MLB Network |
55,316 |
n/a |
n/a |
n/a |
n/a |
n/a |
NBA TV |
54,808 |
n/a |
n/a |
n/a |
n/a |
n/a |
| Fox Soccer Channel | 38,616 |
36,094 |
34,316 |
n/a |
n/a |
n/a |
| ESPN Classic | 37,649 |
58,643 |
63,311 |
62,621 |
64,856 |
58,881 |
NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.
