SBD/February 1, 2011/Research and Ratings

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  • Cable Sports Networks Seeing Growth In U.S. Distribution In February

    Sports nets continue to see year-over-year gains in distribution heading into February. ESPN topped 100 million viewers for the first time and is up 0.8% from the same period last year. ESPN2 is up 1.1% from February '10, while ESPNews is up 2.1%. For the first time, Fox Soccer Channel passed ESPN Classic in U.S. distribution, with the soccer-specific channel up 7.0% from February '10. NFL Network holds a slim lead among the league-owned networks with 56.9 million homes. Listed below is U.S. household distribution for all cable sports nets in February '11 (THE DAILY).

    CABLE SPORTS NET DISTRIBUTION FOR FEBRUARY
    NETWORK
    '11
    '10
    '09
    '08
    '07
    '06
    ESPN
    100,002
    99,211
    98,089
    96,515
    92,389
    90,280
    ESPN2
    99,904
    98,828
    97,713
    96,161
    91,868
    89,540
    Golf Channel
    83,509
    83,370
    81,235
    74,588
    74,676
    67,930
    Speed
    77,932
    75,082
    73,317
    71,989
    69,768
    65,059
    Versus
    75,715
    63,995
    74,163
    72,417
    71,697
    63,173
    ESPNews
    73,454
    71,921
    67,951
    63,059
    54,866
    46,261
    ESPNU
    72,550
    n/a
    n/a
    n/a
    n/a
    n/a
    NFL Network
    56,895
    55,623
    41,705
    43,133
    40,150
    MLB Network
    55,316
    n/a
    n/a
    n/a
    n/a
    n/a
    NBA TV
    54,808
    n/a
    n/a
    n/a
    n/a
    n/a
    Fox Soccer Channel
    38,616
    36,094
    34,316
    n/a
    n/a
    n/a
    ESPN Classic
    37,649
    58,643
    63,311
    62,621
    64,856
    58,881
                 

    NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.

     

    Print | Tags: Research and Ratings, ESPN, Fox, Versus, Golf Channel, NBA, MLB, NFL, Speed Channel
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