CBS/Turner Ratings Up For Elite 8 Games CSN Chicago Rolling Out New Cubs Documentary Media Notes Four Big Tech Companies Bidding For NFL's "TNF" CBS/Turner Sweet 16 Overnights Up AT&T, DOJ Settle SportsNet LA Collusion Lawsuit WBC Final Delivers Big For MLB Network Media Notes NFL Working To Reduce Number Of TV Breaks NASL S.F. Deltas To Live Stream Games On Twitter
SBD/February 1, 2011/Media
Twackle Expands Features To Help Determine What Stories Are Going Viral
Published February 1, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Twackle, the sports news social aggregation created by Octagon Digital, has expanded to include a new "Twackle Now" feature that uses newly created algorithms to determine in real time which sports stories are about to go viral online, based in part on how and when stories are referenced by users on Twitter. The new predictive element of "Twackle Now" is designed to boost traffic to Twackle, and Octagon Digital is also looking to license the technology to other publishers. The technology functions similarly to how BuzzFeed.com tracks news stories, but "Twackle Now" will focus strictly on sports. "Twitter moves faster than any news organization and is typically the first place to break news," said Octagon Digital VP Jim DeLorenzo. "So this opens up a big resource for publishers and can help them get the scoop on their competitors."