SBD/February 1, 2011/Media

Twackle Expands Features To Help Determine What Stories Are Going Viral

Twackle, the sports news social aggregation created by Octagon Digital, has expanded to include a new "Twackle Now" feature that uses newly created algorithms to determine in real time which sports stories are about to go viral online, based in part on how and when stories are referenced by users on Twitter. The new predictive element of "Twackle Now" is designed to boost traffic to Twackle, and Octagon Digital is also looking to license the technology to other publishers. The technology functions similarly to how BuzzFeed.com tracks news stories, but "Twackle Now" will focus strictly on sports. "Twitter moves faster than any news organization and is typically the first place to break news," said Octagon Digital VP Jim DeLorenzo. "So this opens up a big resource for publishers and can help them get the scoop on their competitors."

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