Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/February 1, 2011/Marketing and Sponsorship
Published February 1, 2011
SHOW ME THE MONEY: In Indianapolis, Curt Cavin reports Florida-based CV Sports Marketing claims that IndyCar and the Indianapolis Motor Speedway “owe it millions of dollars for attracting Izod as a title sponsor of the IndyCar Series.” CV Sports Marketing said that it helped IndyCar “reach an apparel sponsorship agreement with Izod in 2008, and that agreement turned into a title sponsorship in 2009.” The lawsuit claims that IndyCar initially paid 10% “of the annual apparel sponsorship to CV Sports Marketing but didn’t pay commission on the title sponsorship.” The suit claims the title sponsorship is now worth between $90-100M, and CV Sports Marketing “should have received a cut of that money” (INDIANAPOLIS STAR, 2/1).
SMOKING BAN: REUTERS’ Alan Baldwin noted Renault F1 Chair Gerard Lopez “dismissed concern on Monday that his Lotus-backed team's new black and gold livery could fall foul of anti-tobacco legislation.” Some contend that Renault “could be in breach of strict anti-tobacco advertising laws” when it competes in Canada because of the past association with Imperial Tobacco. Lopez said, “Number one, we have no relationship with a tobacco company. Even if we had had, there is another famous team racing around in a colour that is ... very close to a cigarette manufacturer." Ferrari is the “only outfit still sponsored by a cigarette maker, Philip Morris's Marlboro brand.” But there is “no branding on the car or uniforms, other than the red and white colours” (REUTERS, 1/31).