Buss' Decision To Fire Her Brother Hits Home Ravens Offering $200,000 Sponsorship Package Lakers To Name NBA Agent Rob Pelinka GM Lear Corp. Presenting Sponsor Of Detroit IndyCar Magic Named Lakers President Of Basketball Ops Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship
SBD/February 1, 2011/Marketing and Sponsorship
Shanghai Surprise: Kobe Looks To Spread Chinese Culture To U.S. Youth
Published February 1, 2011
NEXT STEP, HOLLYWOOD? In L.A., Nathan Olivarez-Giles reported filmmaker Robert Rodriguez has made a six-minute film starring Bryant and sponsored by Nike titled "The Black Mamba." Singer Kanye West and actor Bruce Willis also make appearances -- West “plays a villain known as the Boss, with Willis as his henchman.” West's "Boss wants Bryant's shoes.” Olivarez-Giles wrote, “In typical over-the-top Rodriguez style, Bryant ends up playing a game of basketball against Danny Trejo and a mutant-like defense, on top of a skyscraper in downtown L.A.” Bryant said that the film will “air on TV during the NBA All-Star break” (LATIMES.com, 1/31).