Major Sponsors Sticking By NFL Pepsi Promo Offers Fans Free 49ers Tix Under Armour-Notre Dame Deal Benefits Both Marketplace Roundup Coors Billboards With UConn Logos Removed Details Emerge For Maryland-Under Armour Deal Marketplace Roundup Maryland, Under Armour Extend Partnership EA Drops Ray Rice From Madden Game Serena Williams Debuts Clothing Line
Upcoming Conferences and Events
SBD/February 1, 2011/Marketing and Sponsorship
Shanghai Surprise: Kobe Looks To Spread Chinese Culture To U.S. Youth
Published February 1, 2011
NEXT STEP, HOLLYWOOD? In L.A., Nathan Olivarez-Giles reported filmmaker Robert Rodriguez has made a six-minute film starring Bryant and sponsored by Nike titled "The Black Mamba." Singer Kanye West and actor Bruce Willis also make appearances -- West “plays a villain known as the Boss, with Willis as his henchman.” West's "Boss wants Bryant's shoes.” Olivarez-Giles wrote, “In typical over-the-top Rodriguez style, Bryant ends up playing a game of basketball against Danny Trejo and a mutant-like defense, on top of a skyscraper in downtown L.A.” Bryant said that the film will “air on TV during the NBA All-Star break” (LATIMES.com, 1/31).