Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/February 1, 2011/Marketing and Sponsorship
Shanghai Surprise: Kobe Looks To Spread Chinese Culture To U.S. Youth
Published February 1, 2011
NEXT STEP, HOLLYWOOD? In L.A., Nathan Olivarez-Giles reported filmmaker Robert Rodriguez has made a six-minute film starring Bryant and sponsored by Nike titled "The Black Mamba." Singer Kanye West and actor Bruce Willis also make appearances -- West “plays a villain known as the Boss, with Willis as his henchman.” West's "Boss wants Bryant's shoes.” Olivarez-Giles wrote, “In typical over-the-top Rodriguez style, Bryant ends up playing a game of basketball against Danny Trejo and a mutant-like defense, on top of a skyscraper in downtown L.A.” Bryant said that the film will “air on TV during the NBA All-Star break” (LATIMES.com, 1/31).