SBD/February 1, 2011/Facilities

Farmers' Deal For L.A. Stadium Becomes Largest U.S. Naming-Rights Agreement

At $600M over 30 years, the L.A. stadium naming-rights deal for Farmers Insurance becomes the largest such deal in place in U.S. sports as measured by total price. Barclays Center, the planned new home of the Nets, is not listed but has a deal valued at $400M over 20 years (THE DAILY).

VENUE
CITY
TOTAL YEARS ANNUALLY EXPIRES
Citi Field
Queens, N.Y.
$400M
20
$20.0M
2028
Reliant Stadium*
Houston
$310M 31 $10.0M 2032
Gillette Stadium**
Foxboro, Mass.
$240M 15 $8.0M 2031
FedExField
Landover, Md.
$205M 27 $7.59M 2025
Minute Maid Park
Houston
$178M 28 $6.36M 2029
University of Phoenix Stadium
Glendale, Ariz.
$154.5M 20 $7.72M 2025
Bank of America Stadium
Charlotte
$140M 20 $7.0M 2023
Lincoln Financial Field
Philadelphia
$139.6M 20 $6.98M 2022
Lucas Oil Stadium
Indianapolis
$121.5M 20 $6.07M 2027
Invesco Field at Mile High
Denver
$120M 20 $6.0M 2021
           

NOTES: * = Reliant has the naming rights to the entire Reliant Park, which also includes Reliant Arena. ** = Includes 15-year extension signed in '10.

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