Quote of the Day
"We knew it’d be terminated at the earliest possible date. We knew it wasn’t sustainable long-term."-- Former NFL Commissioner Paul Tagliabue, on having an understanding with late NFLPA Exec Dir Gene Upshaw that the owners would opt out of the current NFL CBA when it was agreed to in '06. (SI.com, 1/31)
Events
Top Stories
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AEG, Farmers Sign $600M Deal
Five days before the Super Bowl will be played at a stadium without a corporate name, AEG today will announce that it has signed Farmers Insurance to a 30-year, $600M naming-rights deal for a proposed 1.7 million-square-foot, 68,000-seat football stadium in downtown L.A. that has no architect, no site approvals and no NFL team. The proposed billion-dollar stadium will be called Farmers Field. Some of the parties involved in the deal were touting it as the largest naming-rights contract ever. Farmers CMO Kevin Kelso called it an exceptional branding play, especially crucial now, with the always-competitive insurance market spending more than ever on media and sports marketing assets. According to Kantar Media data, ad spending by insuranc ...
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Rattling The Swords
The impending announcement that Terry Pegula is buying the Sabres could lead to departure of Larry Quinn, Dan DiPofi.
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Taking Their Cuts
Sources say Wilpons may be forced to sell Mets controlling stake; team will lower payroll.
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We Need To Talk
Goodell, Smith agree to formal bargaining session Saturday.
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A New Direction
Lightning unveil new logo, unis for '11-12 as part of rebranding.
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Quick Transition
Urban Meyer joins ESPN as college football analyst.
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Light On The Laughs
GM eschewing "sophomoric humor" in Super Bowl ads, instead focusing on telling stories about the brand.
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Energy Boost
Red Bull Arena wins right to host this year's MLS All-Star Game.
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Defying The Odds
Pro Bowl earns best rating since '00, posting a 7.7 on Fox.
