SBD/January 7, 2011/People and Pop Culture

MLB Hiring Koskovolis As Senior VP/Corporate Sales & Sponsorship

Koskovolis takes MLB sales position
MLB is hiring former ESPN/ABC Sports Exec VP/National Sales & Customer Marketing Lou Koskovolis as its new Senior VP/Corporate Sales & Sponsorship. Koskovolis, 47, has been Exec VP/Corporate Alliances at Six Flags Entertainment since ‘06. He replaces John Brody, who left MLB in August after 11 years to be head of global sales at Wasserman Media Group. Koskovolis will report to MLB Exec VP/Business Tim Brosnan. “I sold a lot of baseball in 15 years at ESPN, worked closely with Tim and his team and I was looking to get back into sports; that and being associated with the MLB brand made this the perfect opportunity for me,” said Koskovolis, who will start his new job on Jan 18. Sources said Koskovolis grew sponsorships across Six Flags’ 19 theme parks from a low base to around $47M over the past six years, bringing in sponsors including Mars and Discover, along with various films and TV studios. “I tried to run that business as if [it] were a league with 19 teams, so I see this as a similar situation,” said Koskovolis, who would not confirm the Six Flags revenue figure. Koskovolis joins MLB with the league facing a number of important renewals, including soft drinks and automobiles. “The media market has bounced back well over past six to nine months and there’s always a trickle down there to sponsorship,” said Koskovolis. “I’ve started to look at different categories and I just see a lot of opportunity.” Brosnan said Koskovolis is long on relationships, strategy, and preparation. While Brosnan was "overwhelmed by resumes" after Brody's departure, he said, "I reached out to Lou myself as a unique talent."
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