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SBD/January 7, 2011/Media
ESPN Has Best Audience Ever In '10; Speed, Versus, Golf Channel Down
Published January 7, 2011
ESPN and ESPN2 both set viewership records for the second straight
year in '10. ESPN set viewership records in each of the four quarters last year
on a 24-hour basis, with Q4 marking the net's most-viewed quarter ever. The
net's 1.083 million viewers on a 24-hour basis was up 7.9% from last year and
up 15.6% from '08. ESPN also set new viewership records in primetime, with its
2.4 million viewers up 4.2% from last year. NFL Network saw its 24-hour viewership
average top 100,000 viewers for the first time last year, while its primetime
average jumped 15.7%. Fox Soccer Channel also saw gains in both primetime and
on a 24-hour basis. Nets seeing declines last year included Speed, Versus
and Golf Channel. On a 24-hour basis, Versus saw its viewership dip below an
average of 100,000 viewers for the first time since '07, while its primetime
average was down 9.1%.
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|
TOTAL-DAY VIEWERSHIP
|
||||
|
NET
|
'10 (000) |
'09 (000)
|
'08 (000)
|
'07 (000)
|
|---|---|---|---|---|
|
ESPN
|
1,083
|
1,004
|
937
|
869
|
|
ESPN2
|
337
|
334
|
325
|
330
|
|
Speed
|
138
|
160
|
150
|
129
|
|
NFL Network
|
114
|
97
|
80
|
82
|
|
Versus
|
98
|
120
|
107
|
89
|
|
Golf Channel
|
71
|
88
|
77
|
76
|
|
ESPNews
|
64
|
64
|
66
|
70
|
| NBA TV^ |
51
|
n/a
|
n/a
|
n/a
|
| MLB Network* |
41
|
n/a
|
n/a
|
n/a
|
|
Fox Soccer Channel**
|
28
|
25
|
67
|
n/a
|
|
PRIMETIME VIEWERSHIP
|
||||
|
NET
|
'10 (000)
|
'09 (000)
|
'08 (000)
|
'07 (000)
|
|---|---|---|---|---|
|
ESPN
|
2,400
|
2,303
|
2,122
|
1,952
|
|
ESPN2
|
634
|
693
|
641
|
657
|
|
Versus
|
279
|
307
|
278
|
225
|
|
NFL Network
|
258
|
223
|
175
|
196
|
|
Speed
|
228
|
280
|
273
|
240
|
|
NBA TV^
|
131
|
n/a
|
n/a
|
n/a
|
|
Golf Channel
|
119
|
147
|
131
|
137
|
|
MLB Network*
|
95
|
n/a
|
n/a
|
n/a
|
|
ESPNews
|
87
|
84
|
86
|
89
|
|
Fox Soccer Channel**
|
39
|
37
|
70
|
n/a
|
NOTES: Measurement for all nets in '10 is from Dec, 28, 2009 through Dec. 26, 2010. Full-year '09 is from Dec. 29, 2008 through Dec. 27, 2009. Full-year '08 is measured from Dec. 31, 2007 through Dec. 28, 2008. Full-year '07 is measured from Jan. 1, 2007 through Dec. 30, 2007. Total-day is defined as 6:00am-6:00am, while primetime is 8:00-11:00pm. ^ = NBA TV became a Nielsen-rated network at the beginning of November. * = MLB Network became a Nielsen-rated network in May. ** = Fox Soccer Channel first became a Nielsen-rated network in October '08.
