SBD/January 7, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings. Figures for last weekend's telecast of "The NFL Today" on CBS unavailable at presstime (THE DAILY).

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TOP SPOT: Fox Sports finished '10 as the No. 1 sports network for the 14th straight year. All sports-related programs on Fox averaged a 6.0 rating and 10.1 million viewers in '10. Fox' Sunday NFL national window telecasts, dubbed "America's Game of the Week, ranked as TV's highest-rated and most-watched program in any day-part, season-to-date, with a 15.2 average rating and 25.9 million viewers. By comparison, ABC's "Dancing With the Stars," the No. 1 entertainment program season-to-date, averaged a 13.5 rating and 21.4 million viewers. Fox national window telecasts also led among adults 18-49, averaging a 9.2 rating, which is 84% higher than the No. 1 entertainment show in the demo, ABC’s "Grey’s Anatomy," which averaged a 5.0 rating (THE DAILY).

GOLDEN GOOSE: TSN and RDS combined to average 6.88 million viewers for their coverage of Wednesday night's Russia-Canada IIHF World Junior Championship gold medal game. TSN averaged 6.23 million viewers for the telecast, marking the net's most-viewed telecast ever. RDS delivered 652,000 viewers for the game, marking the net's second-highest audience ever for a World Junior game. Overall, the '11 tournament was the most-successful World Juniors ever on TSN (CTV).

SPUR OF THE MOMENT: Spurs games on FS Southwest averaged a 9.7 local rating through Jan. 5, tops in the NBA for local TV ratings. The 9.7 rating is up 54% from last season. The Lakers-Spurs game on Dec. 28 delivered the highest regular-season local rating ever on FS Southwest with a 17.8. Spurs broadcasts on KENS-CBS are also up 22% from last year (Spurs).

SOARING HIGH: Comcast SportsNet Philadelphia’s “Eagles Postgame Live” is averaging a 2.2 local rating this season, up 57% over ’09. “Eagles Pregame Live” is also up 75% over last season (CSN Philadelphia)....Knicks games on MSG averaged a 2.02 rating for the month of December, the highest monthly average since the ’04-05 season (MSG).

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