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SBD/January 7, 2011/Media
Final Nielsen Ratings From Recent Sports Telecasts
Published January 7, 2011
TOP SPOT: Fox Sports finished '10 as the No. 1 sports network for the 14th straight year. All sports-related programs on Fox averaged a 6.0 rating and 10.1 million viewers in '10. Fox' Sunday NFL national window telecasts, dubbed "America's Game of the Week, ranked as TV's highest-rated and most-watched program in any day-part, season-to-date, with a 15.2 average rating and 25.9 million viewers. By comparison, ABC's "Dancing With the Stars," the No. 1 entertainment program season-to-date, averaged a 13.5 rating and 21.4 million viewers. Fox national window telecasts also led among adults 18-49, averaging a 9.2 rating, which is 84% higher than the No. 1 entertainment show in the demo, ABC’s "Grey’s Anatomy," which averaged a 5.0 rating (THE DAILY).
GOLDEN GOOSE: TSN and RDS combined to average 6.88 million viewers for their coverage of Wednesday night's Russia-Canada IIHF World Junior Championship gold medal game. TSN averaged 6.23 million viewers for the telecast, marking the net's most-viewed telecast ever. RDS delivered 652,000 viewers for the game, marking the net's second-highest audience ever for a World Junior game. Overall, the '11 tournament was the most-successful World Juniors ever on TSN (CTV).
SPUR OF THE MOMENT: Spurs games on FS Southwest averaged a 9.7 local rating through Jan. 5, tops in the NBA for local TV ratings. The 9.7 rating is up 54% from last season. The Lakers-Spurs game on Dec. 28 delivered the highest regular-season local rating ever on FS Southwest with a 17.8. Spurs broadcasts on KENS-CBS are also up 22% from last year (Spurs).
SOARING HIGH: Comcast SportsNet Philadelphia’s “Eagles Postgame Live” is averaging a 2.2 local rating this season, up 57% over ’09. “Eagles Pregame Live” is also up 75% over last season (CSN Philadelphia)....Knicks games on MSG averaged a 2.02 rating for the month of December, the highest monthly average since the ’04-05 season (MSG).