SBD/January 7, 2011/Marketing and Sponsorship

Tiger Woods, Golf Digest Decide To End Relationship After 13 Years

Golf Digest becomes fifth company Tiger Woods has parted ways with since '09
Tiger Woods and Golf Digest "parted company Thursday, ending a 13-year relationship between the world's most visible golfer and the world's largest golf magazine," according to Larry Dorman of the N.Y. TIMES. Golf Digest "has run monthly articles with Woods's byline since 1997," but Chair & Editor-in-Chief Jerry Tarde said that Woods' column in the February issue "would be his last." Woods, "whose deal with the magazine was his second-longest after his ongoing 14-year endorsement deal with Nike, will have his name removed from the magazine's masthead" (N.Y. TIMES, 1/7). The AP's Doug Ferguson noted Golf Digest "never disclosed terms of the deal, although it was believed to be among the smallest financially for Woods -- no more than $2 million a year." The value "came from exposure, along with some content provided for Woods' website." IMG Senior VP & Global Managing Dir of Golf Mark Steinberg said of his client, "The reality is his deal was up at the end of the year. Because we're living in this digital world, they needed more time from him. He wasn't ready to commit to any additional time at this point with everything going on -- trying to work on his swing and other things." Ferguson noted Golf Digest "put his column on hold last February while Woods took time off to sort out his personal life, resuming the column in September" (AP, 1/6). USA TODAY's Michael McCarthy notes besides Golf Digest, Woods "has lost or mutually split with four corporate sponsors since the November 2009 car crash that ignited a news media storm over his extramarital affairs: Gillette, Gatorade, AT&T and Accenture" (USA TODAY, 1/7).
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