SBD/January 7, 2011/Marketing and Sponsorship

Polamalu Unseats Tebow Atop NFLShop.com Jersey Sales List

Steelers S Troy Polamalu "sold the most jerseys" from April through the end of the regular season on NFLShop.com, according to Darren Rovell of CNBC.com. It marks the first time that a defensive player "has led the league in jersey sales" since Bears LB Brian Urlacher in '06. Polamalu and Eagles WR DeSean Jackson, who ranked No. 9, were the "only non-quarterbacks in the top 12." Broncos QB Tim Tebow, who had ranked No. 1 since being drafted but only started two games this season, "was knocked out of the top spot to finish third." Saints QB Drew Brees ranked No. 2. Rovell noted since the NFL "started compiling jersey sales stats for the 2001 season, a rookie has never finished the season as the best seller" (CNBC.com, 1/6).

TOP-SELLING NFL PLAYER JERSEYS (APRIL 1, 2010-JANUARY 2, 2011)
RK
PLAYER
RK
PLAYER
1
Steelers S Troy Polamalu
14
Vikings RB Adrian Peterson
2
Saints QB Drew Brees
15
Packers LB Clay Matthews
3
Broncos QB Tim Tebow
16
Chargers QB Philip Rivers
4
Colts QB Peyton Manning
17
Titans RB Chris Johnson
5
Patriots QB Tom Brady
18
Ravens LB Ray Lewis
6
Eagles QB Michael Vick
19
Patriots WR Wes Welker
7
Packers QB Aaron Rodgers
20
Redskins QB Donovan McNabb
8
Giants QB Eli Manning
21
Cowboys TE Jason Witten
9
Eagles WR DeSean Jackson
22
Browns RB Peyton Hillis
10
Jets QB Mark Sanchez
23
Jets RB LaDainian Tomlinson
11
Cowboys QB Tony Romo
24
Cardinals WR Larry Fitzgerald
12
Vikings QB Brett Favre
25
Steelers WR Hines Ward
13
Cowboys WR Miles Austin
 
 
TOP-SELLING NFL TEAM JERSEYS (APRIL 1, 2010-JANUARY 2, 2011)
RK
TEAM
RK
TEAM
1
Steelers
6
Bears
2
Cowboys
7
Giants
3
Saints
8
Packers
4
Eagles
9
Colts
5
Patriots
10
Jets
 
 
 
 

SCORE ONE FOR PEYTON: The WALL STREET JOURNAL's Jared Diamond reports The Nielsen Co. and E-Poll Market Research's "N-Score," which "measures the endorsement potential of athletes," found that Peyton Manning "dominates" Tom Brady in marketability. Nielsen to determine the scores "administered surveys to 1,100 Americans above the age of 13," and the results are "based on the public's awareness of the athletes and on a series of questions pertaining to their appeal and attributes." The N-Score also "shows the public's response to controversy." Eagles QB Michael Vick's rating "peaked at 60 in September 2005, but plummeted to 5 in January 2008, shortly after he was sent to prison." Vick's score "has since climbed to 16 nationally and 72 in the Philadelphia market." Steelers QB Ben Roethlisberger "has seen a similar rise since his suspension from football, up to 22 from a 6 in May" (WALL STREET JOURNAL, 1/7).

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