SBD/January 7, 2011/Marketing and Sponsorship

MLS Crew Search For New Shirt Sponsor After Glidden Deal Ends

The logo of paint manufacturer Glidden "will no longer adorn the front of the Crew's jerseys after the company declined to renew its signature sponsorship" of the MLS club, according to Shawn Mitchell of the COLUMBUS DISPATCH. Glidden's logo had been "prominently displayed on the Crew's jerseys" since the '08 season. The uniform sponsorship was worth a reported $1M per season for the Crew. The company will remain a team sponsor, and the Crew hope to "find a new jersey sponsor soon." Crew President & GM Mark McCullers said, "We're talking to some other people. It's prudent to have a couple of irons in the fire, but it's a big investment. My guess is that we probably won't have a jersey sponsor when we start the season, but we do have some people genuinely interested" (COLUMBUS DISPATCH, 1/7).
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