SBD/January 6, 2011/Research and Ratings

Sports Account For 33 Of Top 50 Most-Viewed Shows On Cable In '10

Sports telecasts accounted for 33 of the 50 most-viewed telecasts on cable TV in '10. The NFL accounted for the top 15 most-viewed telecasts, with the Giants-Cowboys "MNF" telecast on ESPN earning the top spot (17.953 million viewers). Among the top 50, the NFL accounted for 19 of the most-viewed cable telecasts. LeBron James' "Decision" on ESPN was the most-viewed NBA-related telecast on cable, topping all '10 NBA playoff telecasts. The top 50 also included four MLB telecasts, three college football games and a U.S.-Canada hockey game from the Vancouver Olympics.
TOP 50 MOST-VIEWED SHOWS ON CABLE TV IN '10
RK
DATE
PROGRAM
NET
U.S. RAT.
VIEWERS (000)
1
10/25/10
"Monday Night Football": Giants-Cowboys
ESPN
11.2
17,953
2
9/27/10
"Monday Night Football": Packers-Bears
ESPN
10.8
17,454
3
10/11/10
"Monday Night Football": Vikings-Jets
ESPN
10.7
17,313
4
12/20/10
"Monday Night Football": Bears-Vikings
ESPN
9.9
17,094
5
12/28/09
"Monday Night Football": Vikings-Bears
ESPN
10.4
17,006
6
12/6/10
"Monday Night Football": Jets-Patriots
ESPN
10.0
16,533
7
9/20/10
"Monday Night Football": Saints-49ers
ESPN
9.4
15,120
8
11/15/10
"Monday Night Football": Eagles-Redskins
ESPN
9.3
15,032
9
11/8/10
"Monday Night Football": Steelers-Bengals
ESPN
9.2
15,016
10
9/13/10
"Monday Night Football": Ravens-Jets
ESPN
9.4
14,973
11
10/4/10
"Monday Night Football": Patriots-Dolphins
ESPN
9.0
13,971
12
1/31/10
NFL Pro Bowl
ESPN
7.1
12,297
13
12/13/10
"Monday Night Football": Ravens-Texans
ESPN
7.7
11,927
14
11/1/10
"Monday Night Football": Texans-Colts
ESPN
7.4
11,911
15
9/13/10
"Monday Night Football": Chargers-Chiefs
ESPN
7.6
11,889
16
10/22/10
ALCS: Rangers-Yankees: Game Six
TBS
8.2
11,863
17
11/22/10
"Monday Night Football": Broncos-Chargers
ESPN
7.2
11,664
18
9/12/10
"2010 Video Music Awards"
MTV
6.2
11,398
19
11/29/10
"Monday Night Football": 49ers-Cardinals
ESPN
7.0
11,202
20
1/18/10
"iCarly"
NickatNite
6.0
11,164
21
7/8/10
LeBron James: "The Decision"
ESPN
6.1
9,948
22
9/6/10
NCAA Football: Boise State-Virginia Tech
ESPN
6.3
9,888
23
10/19/10
ALCS: Rangers-Yankees: Game Four
TBS
7.2
9,846
24
10/18/10
"Monday Night Football": Titans-Jaguars
ESPN
6.2
9,666
25
5/13/10
Eastern Conference Semifinals:
Celtics-Cavaliers: Game Six
ESPN
5.7
8,983
26
5/27/10
Western Conference Finals:
Lakers-Suns: Game Five
TNT
5.3
8,670
27
7/13/10
"Deadliest Catch"
Discovery
5.0
8,546
28
5/23/10
Western Conference Finals:
Lakers-Suns: Game Three
TNT
5.0
8,460
29
2/21/10
Vancouver Winter Olympics:
Men's Hockey: U.S.-Canada
MSNBC
4.3
8,221
30
10/18/10
ALCS: Rangers-Yankees: Game Three
TBS
5.9
8,214
31
5/29/10
Western Conference Finals:
Lakers-Suns: Game Six
TNT
5.0
8,154
32
10/15/10
ALCS: Rangers-Yankees: Game One
TBS
5.0
8,111
33
5/24/10
Eastern Conference Finals:
Celtics-Magic: Game Four
ESPN
4.9
7,960
34
9/3/10
"Camp Rock 2: Final Jam"
Disney
4.1
7,955
35
9/6/10
"The Closer"
TNT
4.9
7,917
36
12/25/10
"Saturday Night Football": Cowboys-Cardinals
NFL Network
3.8
7,843
37
1/2/10
Valero Alamo Bowl: Texas Tech-Michigan State
ESPN
4.8
7,829
38
11/26/10
NCAA Football: Arizona-Oregon
ESPN
4.5
7,787
39
7/30/10
"iCarly"
Nickelodeon
4.2
7,740
40
7/12/10
"The Closer"
TNT
5.0
7,660
41
3/27/10
"Kids Choice 10"
Nickelodeon
3.9
7,639
42t
8/30/10
"The Closer"
TNT
5.0
7,607
42t
8/30/10
"Rizzoli & Isles"
TNT
5.0
7,607
44
9/18/10
"Fred: The Movie"
Nickelodeon
4.1
7,597
45
7/12/10
"Rizzoli & Isles"
TNT
4.9
7,553
46
6/4/10
"iCarly Movie: iPsycho"
Nickelodeon
4.3
7,518
47
6/12/10
"Toy Story 2"
Disney
3.9
7,479
48
8/9/10
"Rizzoli & Isles"
TNT
4.8
7,423
49
6/27/10
"BET Awards Show"
BET
3.9
7,356
50
7/19/10
"Rizzoli & Isles"
TNT
4.6
7,272
 
 
 
 
 
 

NOTE: Measurement for all nets in '10 is from Dec. 28, 2009 through Dec. 26, 2010. All figures are live+same-day ratings, viewership.

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