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SBD/January 6, 2011/Colleges
StubHub Removes All Tickets For BCS National Championship Game
Published January 6, 2011
StubHub last night "pulled off all of its tickets" to Monday's Auburn-Oregon Tostitos BCS National Championship Game after a "big seller who had already sold tickets on the site admitted to the company that he wouldn't have enough tickets in hand to satisfy the amount that he posted to the site," according to Darren Rovell of CNBC.com. StubHub "has always guaranteed that if a ticket is fraudulent or can't reach the buyer, they will make the consumer whole with a similar ticket," so the company was "concerned that there would be some customers that bought tickets that wouldn't be able to get them." StubHub Corporate Communications Manager Joellen Ferrer said that starting today the company is "offering more than double the purchase price for anyone who bought their tickets on StubHub originally, has them in hand or was supposed to pick them up at the stadium, and is willing to sell" (CNBC.com, 1/6).
HOT TICKET: In Portland, Rachel Bachman notes ticket prices for the game are "skyrocketing to unprecedented heights." As of yesterday afternoon, asking prices on StubHub "started at $3,899 and climbed to $15,995 for a seat on the 50-yard line." Resale site Zigabid Founder Dan Rubendall said, "Right now, its unprecedented. It's absolutely the craziest scene we've ever seen. I mean, this is bigger than any Super Bowl we've seen in 20 years." Bachman notes "driving demand are the facts that Oregon never has played for a national title and that Auburn hasn't won a championship in decades." StubHub Head of Communications Glenn Lehrman said that "orders from Alabama are outpacing those from Oregon by 2-1" (Portland OREGONIAN, 1/6).