SBD/January 5, 2011/Media

Media Notes

New job with Hendrick will force Ray Evernham to give up ESPN announcing gig

Hendrick Motorsports has retained Ray Evernham as a consultant in a deal that "will not allow Evernham to remain an analyst for ESPN's NASCAR coverage." Evernham said, "I have had a great relationship with ESPN. If there was any way I could have worked that out I would have loved to do it. That was one of the hardest things about making the decision." ESPN VP/Motorsports Rich Feinberg: "Ray has been a valuable member of our NASCAR team for the past three seasons and we wish him all the best in his new role. If he ever wants to come back, we'd be happy to talk to him" (, 1/4).

HARD TO REPLACE A LEGEND: In Tacoma, Larry Larue reports the Mariners for '11 are considering "filling the airwaves with the presence of former players and broadcasters on a rotating basis, rather than hiring one voice" to succeed Larry Niehaus, who passed away in November. Mariners VP/Communications Randy Adamack said, "There's a line of thought that we could make 2011 a transitional season for our fans." Adamack and other team execs in the next few days "will sit down again with television and radio producers from the Mariners’ flagship stations and discuss the options for the upcoming season." Broadcasters Rick Rizzs, Dave Sims and Mike Blowers are all under contract for '11 (Tacoma NEWS TRIBUNE, 1/5).

SWIMSUIT MODEL: SI has struck a new licensing and distribution deal with Sony to develop 3D TV video based on the upcoming '11 Swimsuit issue. The 3D video will be exclusively distributed for rental or purchase on the PlayStation Network video delivery service through the PlayStation 3 console, as well as on the Qriocity VOD service available through connected, late-model Sony Bravia 3D TVs and Blu-Ray players. A 2D version of the Swimsuit video content will also be distributed through the same channels. The 3D content will premiere Feb. 15, the scheduled launch day for the '11 Swimsuit issue. The agreement builds upon a prior pact in which Sony last year also distributed 2D Swimsuit video content through the PlayStation Network (Eric Fisher, SportsBusiness Journal).

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Motorsports, ESPN, NASCAR, Sony, IOC

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