Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/January 5, 2011/CollegesPrint All
Tickets for Monday's Auburn-Oregon Tostitos BCS National Championship Game “carry a face value of $300 and $325, but fans would be lucky to pay that for any seat,” according to Glen Creno of the ARIZONA REPUBLIC. Ticket demand “exploded as soon as the game was announced, driven by big fan followings and the high stakes of a championship game.” Advertised prices early this week “were in the $4,000 to $5,000 range for premium seats, with some running much higher.” StubHub listed “two first-row club seats for $15,000 each.” Phoenix ticket broker Marty Fettman said, “All the stars were aligned just perfectly for these teams to be here." Some brokers “think part of what's driving up the price is secondary-market sellers and travel agencies forced to pay higher prices than what they anticipated just to fill their orders.” Fettman said that he “thinks the market has outpriced fans.” But he added, “As long as people have the financial wherewithal and want to go bad enough, they'll pay" (ARIZONA REPUBLIC, 1/5). PrimeSport reported that “consumer and corporate demand are way up” from last year’s Alabama-Texas BCS National Championship Game. In Portland, John Hunt noted prices for ticket and hospitality packages “are up about 20 percent,” with prices ranging from $850-2,500 for “premium seats” (OREGONLIVE.com, 1/4).