SBD/January 5, 2011/Colleges

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  • BCS Championship Tix Seeing Strong Demand On Secondary Market

    Tickets for Monday's Auburn-Oregon Tostitos BCS National Championship Game “carry a face value of $300 and $325, but fans would be lucky to pay that for any seat,” according to Glen Creno of the ARIZONA REPUBLIC. Ticket demand “exploded as soon as the game was announced, driven by big fan followings and the high stakes of a championship game.” Advertised prices early this week “were in the $4,000 to $5,000 range for premium seats, with some running much higher.” StubHub listed “two first-row club seats for $15,000 each.” Phoenix ticket broker Marty Fettman said, “All the stars were aligned just perfectly for these teams to be here." Some brokers “think part of what's driving up the price is secondary-market sellers and travel agencies forced to pay higher prices than what they anticipated just to fill their orders.” Fettman said that he “thinks the market has outpriced fans.” But he added, “As long as people have the financial wherewithal and want to go bad enough, they'll pay" (ARIZONA REPUBLIC, 1/5). PrimeSport reported that “consumer and corporate demand are way up” from last year’s Alabama-Texas BCS National Championship Game. In Portland, John Hunt noted prices for ticket and hospitality packages “are up about 20 percent,” with prices ranging from $850-2,500 for “premium seats” (, 1/4).

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