SBD/January 4, 2011/People and Pop Culture

Scott Paddock Hired As President Of Chicagoland Speedway

Former Gatorade Exec Paddock Takes Over At Chicagoland Track
Chicagoland Speedway today named former Gatorade Dir of Sports Marketing SCOTT PADDOCK as the track's new president. Paddock replaces CRAIG RUST, who ran the track from June '09 to September '10. Paddock spent 12 years at Gatorade before leaving last June to join the Podium Group, a European agency that specializes in athlete wealth management and sports marketing. During Paddock's time at Gatorade, he helped negotiate the deal with ISC that gave the isotonic beverage company title sponsorship of "Gatorade Victory Lane" at 13 tracks. A series of Gatorade deals with drivers such as JIMMIE JOHNSON and RYAN NEWMAN followed. ISC owns Chicagoland Speedway. Paddock wrote in an e-mail, “While I enjoyed the entrepreneurial world, I learned over the past several months that I missed two components that I had at Gatorade -- working on a powerful brand and working within the team environment. The opportunity at ISC offers the best of both worlds given the connection to powerful brands in NASCAR, ISC and the NHRA and the opportunity to work with a terrific team of highly talented people."
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