Miller Lite Renews NHMS Sponsorship Hagel Seeks Info On NFL's Military Ties Jaguars President Talks Stadium Upgrades Tweet Pic Of The Day Goodell Vows To Reform Conduct Policy Marriott Will "Review" NFL Sponsorship Oklahoma To Debut Football Uniforms Weekend Plans Crandon Park Tennis Center Expansions In Doubt Huge Early Interest For Royals Playoff Tickets
Upcoming Conferences and Events
SBD/January 4, 2011/Media
Shoot 'Em Up: Guns & Ammo Releases First Mobile Gaming App
Published January 4, 2011
Guns & Ammo released its first mobile gaming app this week with Point of Impact, a free shooting game that allows users to select different guns to compete on shooting ranges and galleries. The app carries a presenting sponsor, National Shooting Sports Foundation, and several supporting sponsors -- Bushmaster, Ruger, Remington, DPMS, Stag Arms, Springfield Armory and Caldwell Shooting Supplies. The gaming elements, from firearms and ammunition to shooting ranges, are patterned after real-life products and places. One of the shooting ranges, for example, is modeled after Arizona's Scottsdale Gun Club. The magazine developed the game in conjunction with Up&Atom. Guns & Ammo's parent company, InterMedia Outdoors, is supporting the free app's launch with promotions on its websites, magazines and spots on its Sportsman Channel TV network. InterMedia Outdoors President & CEO Jeff Paro says he expects to introduce several other mobile and digital offerings this year.