SBD/January 4, 2011/Media

Shoot 'Em Up: Guns & Ammo Releases First Mobile Gaming App

Guns & Ammo released its first mobile gaming app this week with Point of Impact, a free shooting game that allows users to select different guns to compete on shooting ranges and galleries. The app carries a presenting sponsor, National Shooting Sports Foundation, and several supporting sponsors -- Bushmaster, Ruger, Remington, DPMS, Stag Arms, Springfield Armory and Caldwell Shooting Supplies. The gaming elements, from firearms and ammunition to shooting ranges, are patterned after real-life products and places. One of the shooting ranges, for example, is modeled after Arizona's Scottsdale Gun Club. The magazine developed the game in conjunction with Up&Atom. Guns & Ammo's parent company, InterMedia Outdoors, is supporting the free app's launch with promotions on its websites, magazines and spots on its Sportsman Channel TV network. InterMedia Outdoors President & CEO Jeff Paro says he expects to introduce several other mobile and digital offerings this year.

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