SBD/January 4, 2011/Marketing and Sponsorship

U.S. Open Champ McDowell Signs Multiyear Deal With Srixon

McDowell's New Deal With Srixon Will Pay Him Around $3M Annually
Golfer Graeme McDowell "has accepted a 'multi-year' deal" with Srixon reportedly worth $3M annually, according to Karl MacGinty of the Irish INDEPENDENT. McDowell "has agreed to play with the Srixon golf ball, wear their hat and glove and, along with his choice of Srixon clubs, use wedges produced by sister company Cleveland." McDowell's contract with Callaway expired Dec. 31 (Irish INDEPENDENT, 1/1). GOLF.com's David Dusek reported there had been "rumors of a deal brewing between McDowell and Srixon for a few weeks," though a Callaway rep in mid-December said that there was "still a chance that McDowell ... might stay with the company." McDowell will be an "especially bitter loss for Callaway." The company "awarded McDowell with a sterling silver belt buckle, trimmed in gold, to commemorate his win" at the U.S. Open in June. He also was "flown to Carlsbad, Calif., in September, where he spoke to Callaway employees at their annual sales meeting and talked about how much he liked his equipment -- and the products he'd tried that were on the way for the 2011 season." Dusek noted Srixon "may have found some money to sign McDowell after Jim Furyk, whose contract also ended on Dec. 31, decided to sign an endorsement deal with TaylorMade" (GOLF.com, 1/3). The IRISH TIMES' Philip Reid notes the move to Srixon is "just one of a number of corporate sponsorship deals completed over the winter close season which affirms McDowell’s global marketability." He has signed deals with MasterCard and shoe company Ecco "to go along with the existing arrangements he has with Swiss watch manufacturer Audemars Piquet, Middle East business empire Al Naboodah, Dublin tailor Louis Copeland and private jets company Marquis Jet" (IRISH TIMES, 1/4).
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