Army Re-Evaluating NFL Spending Aspen Skiing Co. Unveils New Ad Campaign Marketplace Roundup P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales
Upcoming Conferences and Events
SBD/January 4, 2011/Marketing and Sponsorship
Masterful: EA's Newest Golf Game To Include Augusta National
Published January 4, 2011
EA Sports has struck a major deal with the Augusta National Golf Club to get the famed course and Masters-related intellectual property for the first time into console versions of "Tiger Woods PGA Tour." This year's version, going on sale March 29, will be dubbed "Tiger Woods PGA Tour 12: The Masters," and will include game modes in which players can seek to recreate historic Masters moments, including Woods' four wins there, and win virtual green jackets. Augusta National for years has been the most requested course among users of EA's long-standing simulation golf title. "Pairing the number one golf video game with the most prestigious golf tournament in the world is a perfect marriage," said EA Sports President Peter Moore. The video game depiction of Augusta National arrives after a painstaking laser scanning process by EA Sports that will aim to show every minute detail on the real-life course, including Augusta's famed azaleas. The game will also include a new commentary team of CBS' Jim Nantz and David Feherty. "Our sincere motivation is to draw an even greater audience to this wonderful sport and continue to inspire its growth by building off the success seen in previous versions of the 'Tiger Woods PGA Tour' franchise," said Augusta National Chair Billy Payne.