SBD/January 31, 2011/Research and Ratings

Overnight Nielsen Ratings From Weekend Sports Telecasts

Fox earned an 8.6 overnight Nielsen rating for last night's NFL Pro Bowl, marking the game's best overnight since ABC earned an 8.7 overnight in '00. Yesterday's game is up 8% from an 8.0 overnight last year on ESPN. New Orleans topped all U.S. metered markets with a 21.0 local rating, while Milwaukee was next at a 15.6 rating despite the fact that Packers players were held out of the game in preparation for the Super Bowl. Meanwhile, ABC earned a 5.0 overnight for Celtics-Lakers yesterday, up 13.6% from the same matchup in the same window last year. The game earned a 10.3 local rating in Boston, which is the market's best non-Christmas NBA regular-season rating ever on the net. Earlier in the day, ABC earned a 3.1 overnight for Heat-Thunder, up 47.6% from a 2.1 overnight for Nuggets-Spurs in the same window last year. The game earned an 11.1 rating in Oklahoma City, marking the best NBA regular-season rating ever in the market. The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
1/29
ABC
4:00-6:00pm
0.7
"College Basketball Today"
1/29
CBS
12:30-1:00pm
0.5
NCAA Basketball: (regional)
1/29
CBS
1:00-3:15pm
1.1
PGA Tour: Farmers Insurance Open: Third Round
1/29
CBS
3:15-6:00pm
2.5
Skiing: Nature Valley Freestyle Cup (taped)
1/29
NBC
2:00-3:00pm
0.5
U.S. Figure Skating Championships
1/29
NBC
3:00-6:00pm
1.6
U.S. Figure Skating Championships
1/29
NBC
9:00-11:00pm
2.6
NBA: Heat-Thunder
1/30
ABC
1:00-3:30pm
3.1
NBA: Celtics-Lakers
1/30
ABC
3:30-6:00pm
5.0
Monster Energy AMA Supercross (taped)
1/30
CBS
12:00-1:00pm
1.0
NCAA Basketball: Duke-St. John's
1/30
CBS
1:00-3:00pm
1.6
PGA Tour: Farmers Insurance Open: Final Round
1/30
CBS
3:00-6:30pm
3.7
NFL Pro Bowl
1/30
Fox
7:00-10:00pm
8.6
International Auto Show (taped)
1/30
NBC
12:30-1:30pm
0.9
Skiing/Snowboarding: Denver Big Air (taped)
1/30
NBC
1:30-2:30pm
0.7
PBR: Jack Daniel's Invitational (taped)
1/30
NBC
2:30-4:00pm
0.7
U.S. Figure Skating Championships
1/30
NBC
4:00-6:00pm
1.8

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