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SBD/January 3, 2011/Olympics
Rio 2016 Unveils Olympics Logo During New Year's Eve Festivities
Published January 3, 2011
The logo for the ’16 Rio de Janeiro Olympics was unveiled Friday at Copacabana Beach during the city’s New Year’s Eve celebrations. The design was created by Tatil, Rio de Janeiro, and selected from eight finalists after a five-month selection process that involved 139 agencies (Rio 2016). AROUND THE RINGS’ Ed Hula noted Rio 2016 “rushed to a new design just 13 months after winning the Olympics; usually organizing committees select new logos up to two years after the Games have been awarded.” Rio 2016 President Carlos Arthur Nuzman said that he “pushed to launch the logo on New Year’s Eve to take advantage of the huge publicity that always comes with the Copacabana festivities.” Nuzman said of the logo, “It brings a lot of things that we are trying to show in Brazil.” In addition to the new logo, the Rio 2016 website, www.rio2016.org, has been “revamped with the new look of the Games.” The choice of the new logo “was made months ago and kept secret until the launch.” The logo “has received IOC approval and been registered as a trademark worldwide” (AROUNDTHERINGS.com, 12/31).
DOUBLE TAKE: The AP’s Tales Azzoni wrote the Rio mark has “similarities with the logo of the Telluride Foundation based in Colorado.” They both “depict figures embraced at the arms in a flowing motion.” The creators of the Rio logo “have dismissed any claims of plagiarism, saying any similarities to one from a United States foundation is a coincidence.” Tatil Dir Fred Gelli said that “he had never seen the foundation’s version,” and that his agency “did extensive research to guarantee the design was unique.” Gelli: “For some reason, we missed that one.” Gelli acknowledged a “similarity” with the foundation’s logo, but said that the “broad concept of people embracing each other is not novel” (AP, 1/2).
FULL SUPPORT: IOC President Jacques Rogge on Wednesday “laid a symbolic first stone at what will become the Olympic Village” in Rio de Janeiro and said that he saw the city "as well on its way to preparing to host the 2016 Olympic Games." Rogge: "I'm very happy today because I see the preparations for the Games well underway." Rogge said the launch of work on the Olympic Village was "fundamental" because it formed "the heart of the Games." Rio 2016 officials showed Rogge “a scale model of the Olympic Village, a facility comprising 48 buildings of 12 storeys that will boast a total 2,880 apartments.” It will also have “a training area, a plaza, a shopping mall with eateries, a park, and areas for tennis, volleyball and football -- and a beach for the exclusive use of the athletes” (AFP, 12/30). Brazil President Dilma Rousseff “has assured International Olympic Committee officials that her government will fully support the Rio 2016 Olympics.” Rousseff met with Rogge “after being sworn in Saturday in the capital.” She said Brazil will "give all guarantees" to make sure Rio can host "a great event" (AP, 1/2).