SBD/January 3, 2011/Media

American Le Mans Series To Be First Motorsport Featured On ESPN3

Deal With ESPN Follows A Yearlong Search From ALMS To Replace Speed After 12 Years
A “new, multiplatform rights agreement with ESPN will make the American Le Mans Series the first motorsport to be featured on ESPN3,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, to be announced this week, “gives the series coverage of nine races on ABC and ESPN2 complemented by live, beginning-to-end broadcasts of each race on ESPN3.com.” The ALMS' new partnership with ESPN “follows a yearlong search by the series for a new television partner” after its 12-year relationship with Speed ended last year. ALMS hired Chicago-based Intersport “to help it negotiate a new media agreement.” The partnership with ESPN, which “was described as a time-buy agreement, takes the series from 40-plus hours of coverage on Speed and CBS in 2010 to 58 hours of programming in 2011 on ABC, ESPN2 and ESPN3.” It also “gives it more commercial inventory to sell to existing and new sponsors.” ALMS will sell advertising inventory “during the programming across all platforms.” Intersport will “support the advertising sales efforts and manage the production of the race programming” (SPORTSBUSINESS JOURNAL, 1/3 issue).
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