SBD/January 3, 2011/Marketing and Sponsorship

Marketplace Roundup

Head Tennis today announced that Maria Sharapova has signed a deal to use the company's racquets during competition. Sharapova joins Novak Djokovic, Andy Murray and Robin Soderling as the company's endorsers (Head). TENNISREPORTERS.net's Matthew Cronin reported the five-year deal will be "similar" to the one she previously had with Prince, "somewhere in the range of $2 million annually." Sharapova will have her own signature line of racquets, as well as a junior racquet line. Sharapova last month ended her 10-year relationship with Prince (TENNISREPORTERS.net, 1/1).

NEW KICKS: In Dallas, Dwain Price noted Reebok made Mavericks G Jason Terry “his very own brand of sneakers called the Shark," adorned in the Mavericks' blue, black and white colors. The shoe features “a picture of a white shark” on the side, and has the letters CTC “emblazoned” on them. Terry: “That’s my motto for this year. Cut The Check” (STAR-TELEGRAM.com, 12/31).

LOOKING INTO THE FUTURE: Today’s WALL STREET JOURNAL has ad and marketing execs offering their predictions for ’11, and one prediction is that "more marketers will look to sponsor lifestyle activities, such as running, triathlons and yoga." Engage Marketing President Kevin Adler said, "Those sports tie to a macrotrend in individual consumers being focused on fitness and wellness" (WALL STREET JOURNAL, 1/3).

ROUNDUP: NASCAR driver Brad Keselowski next season will drive the No. 2 Miller Lite Sprint Cup entry for Penske Racing, and he "recently took a trip to the MillerCoors brewery in Milwaukee to learn the history of Miller Lite and its history of sponsorship in NASCAR” (THATSRACIN.com, 1/1)….Actress Roseanne Barr is “secretly filming a Snickers commercial that could be slated to run during the Super Bowl” (N.Y. POST, 1/3).

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