SBD/January 3, 2011/Events and Attractions

Come Sail Away: S.F. Wins Right To Host Next America's Cup In '13

S.F. Had Been Favorite To Host Since Larry Ellison's Oracle Racing Team Won Race In '10
S.F. was chosen Friday to "host the next America's Cup in 2013, heralding a potential renaissance in competitive sailing and a boon of more than $1 billion to the local economy," according to a front-page piece by John Cote of the S.F. CHRONICLE. The city "beat out Newport, R.I., and Italy to host sailing's premier regatta, an international sporting event whose projected economic benefit is eclipsed only by the Olympics and soccer's World Cup." S.F. had been the "early front-runner to host the 34th Cup" after Oracle CEO Larry Ellison's team "captured the trophy in February off the coast of Valencia, Spain." The team, Oracle Racing, is "sponsored by San Francisco's Golden Gate Yacht Club, and the winning syndicate selects where it will defend the Cup." Cote noted "part of the attraction for race organizers is San Francisco's unique position to grow the sport of sailing." It is a "made-for-TV image that could easily appeal to sailing's largely untapped market in this country, and Ellison's group has said it wants to boost the sport's popularity, visibility and sponsorship potential by utilizing new media and having cameramen onboard the boats" (S.F. CHRONICLE, 1/1). In N.Y., Ken Belson noted "budget problems prevented San Francisco from paying an upfront fee to win the bid, so lawmakers offered the organizers rent-free access to waterfront property near the Bay Bridge where they can repair piers and build the needed facilities." To help organizers "recoup some of the estimated $300 million they are expected to invest in running the competition, the city also gave them longtime rights to redevelop the bayside land after the competition." S.F. will be the first U.S. city to host the America's Cup since San Diego held the race in '95 (N.Y. TIMES, 1/1).
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