SBD/January 3, 2011/Colleges

NCAA's Emmert Claims D-I Revenue Growth Will Be Held To 3% In '11

NCAA President Mark Emmert said that revenue growth in college sports’ top tier “will be held” to 3% this year as “states slash subsidies nationwide,” according to Curtis Eichelberger of BLOOMBERG NEWS. The median growth rate was 5.8% for the FY ending '09 and 17% a year earlier, according to a report by the Indianapolis-based agency that oversees most college athletic programs. Emmert said Football Bowl Subdivision schools "are being clipped badly to terribly by state revenue cuts." Emmert: "Even if the economy improves in 2011, the tax revenue isn’t going to go zooming up, so most every public university is going through some level of budget cuts from modest to extreme. That’s the huge challenge.” He added donations are better than expected given the state of the economy, but “are lagging where they need to be.” Eichelberger reported alumni contributions were down about 8% for the FY ending '09, according to the NCAA report, while ticket sales accounted for about 30% of generated revenue followed by donations (25%) and NCAA and conference contributions (20%). Meanwhile, the NCAA cut $10M from its budget for staffing, travel and operations last year (BLOOMBERG NEWS, 12/29).
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