SBD/January 28, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings. Figures for most CBS telecasts unavailable at presstime (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
AFC Championship: Jets-Steelers
1/23
CBS
6:42-9:54pm
28.3
NFC Championship: Packers-Bears
1/23
Fox
3:00-6:15pm
28.1
"Fox NFL Sunday"
1/23
Fox
2:00-3:00pm
9.8
Incredible Dog Challenge
1/23
ABC
2:00-4:00pm
1.1
PBA Tournament of Champions
1/22
ABC
2:30-4:04pm
0.8
"ESPN Sports Saturday"
1/22
ABC
4:04-6:00pm
0.8
Winter Dew Tour
1/22
NBC
4:30-6:00pm
0.8
NHL: Flyers-Blackhawks
1/23
NBC
12:30-3:00pm
0.8
"Smucker's Stars on Ice" (taped)
1/22
NBC
3:30-4:30pm
0.7
Winter Dew Tour
1/23
NBC
4:00-6:00pm
0.4
World of Adventure Sports (taped)
1/23
NBC
3:00-4:00pm
0.3
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Sunday NFL Countdown"
1/23
ESPN
1:00-3:00pm
2.1
2,990
NBA: Lakers-Nuggets
1/21
ESPN
10:38pm-1:01am
1.5
2,369
NCAA Basketball:
Syracuse-Pittsburgh
1/17
ESPN
7:47-9:40pm
1.4
2,230
NCAA Basketball:
Kentucky-Alabama
1/18
ESPN
9:03-11:11pm
1.2
1,935
NBA: Mavericks-Bulls
1/20
TNT
8:16-10:44pm
1.2
1,900
NBA: Knicks-Spurs
1/21
ESPN
8:06-10:38pm
1.2
1,844
NBA: Lakers-Mavericks
1/19
ESPN
9:02-11:25pm
1.2
1,841
NCAA Basketball:
Kentucky-South Carolina
1/22
ESPN
6:12-8:19pm
1.1
1,771
NBA: Clippers-Trail Blazers
1/20
TNT
10:44pm-1:19am
1.1
1,633
NCAA Basketball:
Michigan State-Purdue
1/22
ESPN
9:00-11:12pm
1.0
1,581
 






THE CHAMPIONS AGAIN: YES Network finished the '10 broadcast year as the most-watched RSN in the U.S. for the eighth straight year. YES was also the most-watched RSN in the country in total-day audience, as measured from Monday-Sunday from 6:00am-2:00am, and was the most-watched RSN nationwide in primetime, measured from Monday-Sunday from 7:00-11:00pm, for the seventh time in eight years. YES averaged 72,000 HHs in the N.Y. market in primetime last year. YESNetwork.com also saw a 44% increase in unique users in '10 (YES).

FAST STARTERS
: TNT is averaging a 1.5 rating for its NBA telecasts through 30 games this season, up 25% from a 1.2 rating for the same period last year. TNT also is averaging 2.323 million viewers, up 30% from 1.788 million last year, and 1.726 million HHs, up 27% from 1.357 million last year (Turner)....Golf Channel's ratings for its coverage of last week's PGA Tour Bob Hope Classic, which includes live and replay telecasts, were up 60% from '10. The net also had its best rating for a final round of the Hope opposite NFL playoff games since '07. Golf Channel is also up 33% in HHs for its PGA Tour event coverage through the first three weeks of the season (Golf Channel).
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