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SBD/January 28, 2011/Marketing and Sponsorship
Love Me Do: T'Wolves F Spoofs Fragrance Ads In All-Star Game Campaign
Published January 28, 2011
UP TO OLD TRICKS: The AP's Jon Krawczynski notes the T'Wolves in recent years have "come up with some of the most creative and funny ideas to promote their players." The team "sent GPS machines to coaches two years ago as part of former center Al Jefferson's 'road map to Phoenix' for the All-Star Game," and they also "put together an infomercial on Love's 'Miracle Glass Cleaner' as they pushed to get Love the rookie of the year award" in '09 (AP, 1/28).
LOVIN' THEM SOME LOVE: The STAR TRIBUNE's Zgoda notes Love "has been everywhere on the Internet and cable networks ... after he became the first NBA player since 1982 to reach 30 points and 30 rebounds" during a game against the Knicks in November. A four-man camera crew shooting for NBA TV "shadowed Love on consecutive days two weeks ago for the network's '24 Hours' program, an around-the-clock look at life with an NBA star leading to game night." The episode will air Tuesday. Part of Love's "national appeal is his willingness and availability to do radio and TV interviews." He also "writes a regular blog for GQ magazine," has made cameo appearances on HBO's "Entourage" and the Disney Channel's "The Suite Life on Deck," and he has "boarded the ESPN recreational vehicle for two of that network's NBA commercials." Love said of the appearances, "It's good for the Timberwolves, it's good for the league, it's good for me. I'd be lying to you if I didn't say some of it wasn't in my self-interest. It's definitely building a brand for me" (Minneapolis STAR TRIBUNE, 1/28).