SBD/January 28, 2011/Marketing and Sponsorship

Hitting The Reset Button: Court Denies Unions' Request For Time In EA Case

The Ninth Circuit Court of Appeals rejected a request from the major sports unions to be given five minutes to argue on behalf of former college football QB Sam Keller in his lawsuit against Electronic Arts. Keller is suing EA for allegedly using his image without his consent. EA is appealing a U.S. District Court judge’s refusal to dismiss the case. The players' unions in November filed a friend of the court brief on behalf of Keller, and earlier this week requested they be given five minutes at the Feb. 15 appeal hearing. The court, without explanation, turned them down. The unions are the NFLPA, MLBPA, NBPA, NHLPA and the MLSPU.

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