SBD/January 28, 2011/Facilities

Some Super Bowl Seats Lack View Of Cowboys Stadium Video Board

Temporary seats behind 200-level sections will have limited view of video board
With just over a week to go before Super Bowl XLV, the NFL "can’t say yet how many will get to see the Super Bowl in person -- and how many seats won’t have a view" of Cowboys Stadium’s signature video board, according to Jeff Mosier of the DALLAS MORNING NEWS. NFL Dir of Event Operations Bill McConnell said, “Capacity will be over 100,000. Exactly how many will be here, we won’t know until game day.” Many fans in the temporary seats behind the 200-level sections “won’t be able to see the center-hung video board.” Those fans will have “a clear view of the field -- and of the underside of the seating decks.” McConnell said that “someone would sit in the temporary seats to analyze the view,” and “some obstructed-view seats could remain as long as buyers are aware of their limitations.” Some seats already in place “could come out before Super Bowl Sunday.” The temporary seats are "similar to the permanent ones" at the stadium. McConnell this week said that “about 500 standing-room-only tickets would be sold.” Those fans “will stand on landings in the end zone deck stairs.” The NFL is also “increasing the number of standing-room-only tickets for suites.” The league recently announced that it has sold out of its 5,000 tickets for an outdoor Party Plaza, and Mosier notes if the Packers-Steelers game breaks the Super Bowl attendance record, the Party Plaza tickets -- "an NFL first -- will likely be what pushes Cowboys Stadium over the top" (DALLAS MORNING NEWS, 1/28).

BUILT FOR THIS: USA TODAY’s Jarrett Bell notes “about 15,000 seats have been added by filling open spaces behind the end zones that are standing room plazas during Cowboys games and by removing armrests from thousands of other seats that slide along rails to make room for more seats.” The record Super Bowl crowd of 103,985 was set at the Rose Bowl in '80. Cowboys Stadium drew 105,121 for the Cowboys' home opener against the Giants in ’09. The stadium “will be configured for about 95,000 seats for the Super Bowl, with $200 standing room tickets to view the game on large screens on adjacent plazas.” Cowboys Owner Jerry Jones said, "This stadium was built to have a Super Bowl. ... I know the stadium can handle it, relative to restrooms, space and concessions. You want to do something that's never been done before" (USA TODAY, 1/28).

MAKING ROOM: The DALLAS MORNING NEWS’ Mosier notes the NFL On Location hospitality program is “taking over the Miller Lite Club and other indoor space for its game-day entertaining.” Cowboys Dir of Corporate Communications Brett Daniels said that “some large party tents weren’t needed outside because of the amount of club space.” The Cowboys also “cleared out the turf storage area to use as a work space for Super Bowl Sunday, and post-game interviews can happen inside the stadium.” Daniels said that the NFL is “taking advantage of the stadium’s signature video board.” The board will “feature pre-game programming not normally seen by fans inside the stadium” (DALLAS MORNING NEWS, 1/28).
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