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SBD/January 28, 2011/Facilities
Some Super Bowl Seats Lack View Of Cowboys Stadium Video Board
Published January 28, 2011
BUILT FOR THIS: USA TODAY’s Jarrett Bell notes “about 15,000 seats have been added by filling open spaces behind the end zones that are standing room plazas during Cowboys games and by removing armrests from thousands of other seats that slide along rails to make room for more seats.” The record Super Bowl crowd of 103,985 was set at the Rose Bowl in '80. Cowboys Stadium drew 105,121 for the Cowboys' home opener against the Giants in ’09. The stadium “will be configured for about 95,000 seats for the Super Bowl, with $200 standing room tickets to view the game on large screens on adjacent plazas.” Cowboys Owner Jerry Jones said, "This stadium was built to have a Super Bowl. ... I know the stadium can handle it, relative to restrooms, space and concessions. You want to do something that's never been done before" (USA TODAY, 1/28).
MAKING ROOM: The DALLAS MORNING NEWS’ Mosier notes the NFL On Location hospitality program is “taking over the Miller Lite Club and other indoor space for its game-day entertaining.” Cowboys Dir of Corporate Communications Brett Daniels said that “some large party tents weren’t needed outside because of the amount of club space.” The Cowboys also “cleared out the turf storage area to use as a work space for Super Bowl Sunday, and post-game interviews can happen inside the stadium.” Daniels said that the NFL is “taking advantage of the stadium’s signature video board.” The board will “feature pre-game programming not normally seen by fans inside the stadium” (DALLAS MORNING NEWS, 1/28).