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SBD/January 27, 2011/People and Pop Culture
NASCAR Close To Naming CCO To Lead Revamped Department
Published January 27, 2011
NASCAR CMO STEVE PHELPS yesterday presented the sanctioning body’s plan to overhaul its communications group, and said the organization expected to name a new Chief Communications Officer soon. The new communications group will concentrate on strengthening communication externally with not only the media but also with tracks, teams, drivers and other stakeholders in the sport. The Integrated Marketing & Communications team will be led by the CCO, with support from a Managing Dir who will oversee communications directors in competition, business communications, NASCAR Media Group, brand and consumer marketing, stakeholder communications and digital and social media strategy. Phelps: "We have built a foundationally solid communication operation that effectively performs the functional needs of the competition aspect of our sport. ... But we were not structured or resourced properly to address many current needs within the industry or meet the challenges of the sport in the future." Phelps expects the new group to do a better job of not only proactively selling the sport and its personalities, but also helping teams and tracks do the same. The new communications group was developed as a result of an outside survey conducted by Taylor.