SBD/January 27, 2011/Marketing and Sponsorship

Nebraska Ends Apparel Deal With Company Owned By QB's Father

The Univ. of Nebraska athletic department has "ended its licensing agreement" with the father of QB Taylor Martinez, according to Eric Olson of the AP. Corn Fed Apparel Owner Casey Martinez' agreement with NU paid the university a 10% "royalty on Corn Fed T-shirts, caps and other products bearing the Cornhuskers' logo." Nebraska AD Tom Osborne yesterday in a statement indicated that his staff "recently learned that Taylor Martinez is registered as owner of the Corn Fed trademark and the CornFed.com website domain name." Osborne added that the QB has "no ownership in the Corn Fed company and that no NCAA rules have been broken." Olson reported Nebraska and Corn Fed signed their agreement in June '07, and Taylor Martinez did not sign his letter of intent to play football at the university until February '09. NU Assistant AD/Marketing, Licensing & Concessions Michael Stephens last month indicated that the school had "taken in less than $500 over the three-year period of the agreement." Casey Martinez said that "licensed sales make up a small portion of Corn Fed's national sales." He added that the company's name was "trademarked in 2000 and incorporated in 2004" (AP, 1/26). Osborne in the statement added, "Corn Fed is a solid company which has demonstrated success in the apparel business, and has been a licensee not only of Nebraska, but several other schools around the country" (LATIMES.com, 1/26).
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