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SBD/January 27, 2011/Marketing and Sponsorship
Great Hair Day: Packers' Clay Matthews Signs Sponsorship With Suave
Published January 27, 2011
TAKING A CHANCE: Unequal Technologies CEO Rob Vito said the company believes signing Eagles QB Michael Vick to an endorsement deal "was a calculated risk." The partnership is Vick's first since returning to the NFL in '09 after 18 months in prison, and Vito said, "We just have to move on from the standpoint that he served his time, he paid his dues." Vito noted the marketing around Vick will include billboards and Twitter activation. He added the "great thing about Michael Vick is they came to us requesting this equipment, and then the endorsement came out of that as a natural byproduct" ("Fast Forward With Lisa Murphy," Bloomberg TV, 1/26). ESPN.com's Jemele Hill noted Unequal Technologies "is a good fit" for Vick because the deal is "all about selling football pads." Hill: "A lot of the other advertisements and campaigns you may do are built on who you are as a person, and there's still a lot of people that consider his name toxic. ... None of the big brands are going to come after him. This is a step but I don’t anticipate a whole bunch of guys coming in after and saying, 'Let's sign him'" ("Jim Rome Is Burning," ESPN, 1/26).